Top 100+ Beauty Product Keywords for SEO (2024)

In today's digital beauty landscape, mastering top SEO keywords is crucial for anyone involved in the beauty industry.


Whether you are a seasoned beauty business owner, an aspiring blogger, or a marketing professional, understanding and implementing the right keywords can significantly impact your online visibility and success.

This comprehensive guide will walk you through everything you need to know about beauty product keywords, from the fundamentals to advanced strategies.

Understanding the Basics of Beauty SEO

Before diving into specific keywords, it's essential to understand why they matter. Beauty industry SEO is unique because consumer behavior in this sector is highly visual and research-driven.

  • When someone searches for beauty products online, they typically follow a specific journey from information gathering to purchase decisions.
  • This journey creates multiple opportunities for businesses to appear in search results.

Core Beauty Product Categories and Their Keywords

Skincare Keywords

The skincare market continues to be one of the most searched beauty categories online. Primary keywords in this category include:

  • Antiaging products
  • Facial moisturizer
  • Skin treatments

Key Points:

  • Skincare keywords are valuable due to their connection to specific skin concerns.
  • Users often search for solutions to particular problems, creating opportunities for longtail keywords like "best moisturizer for dry sensitive skin" or "natural treatments for acne-prone skin."

Makeup Keywords

The makeup industry generates significant search traffic across different platforms. Essential makeup keywords include:

  • Foundation makeup
  • Lipstick colors
  • Eye makeup tutorials

Key Points:

  • Makeup searches often combine product types with specific attributes, such as "longlasting matte foundation" or "waterproof mascara for sensitive eyes."

Hair Care Keywords

Haircare products represent another major category with diverse search patterns:

  • Hair treatment
  • Hair styling products
  • Natural hair care

Key Points:

  • Hair care searches frequently include specific hair types and concerns, leading to targeted phrases like "curly hair products" or "anti-frizz treatments for color-treated hair."

Seasonal Keyword Trends in Beauty

Summer Beauty Keywords

During summer months, searches increase for:

  • Sunscreen products
  • Waterproof makeup
  • Hair protection products

Winter Beauty Keywords

Winter brings different beauty concerns:

  • Dry skin treatment
  • Hand cream
  • Hair moisturizer

Platform-Specific Keyword Strategies

Google Search Keywords

  • For Product Pages:
    • Focus on specific product names and categories.
    • Include key ingredients and benefits.
    • Use purchase intent keywords like "buy," "price," and "review."
  • For Blog Content:
    • Target informational keywords like "how to," "benefits of," and "best ways to."
    • Include problem-solving phrases.
    • Incorporate expert advice terms.

Amazon Beauty Keywords

  • Use specific product attributes in titles.
  • Include brand names and product types.
  • Focus on solution-based keywords.

Instagram and YouTube Beauty Keywords

  • Use hashtag-friendly terms.
  • Include trending beauty terms.
  • Focus on tutorial and demonstration-related keywords.

Longtail Keywords in Beauty SEO

Longtail keywords are specific phrases that typically have lower search volume but higher conversion rates. Examples include:

  • "Best organic face cream for sensitive aging skin"
  • "Sulfate-free shampoo for colored curly hair"
  • "Hypoallergenic makeup for acne-prone skin"

Key Benefits:

  • Targets specific customer needs
  • Has less competition
  • Often indicates higher purchase intent

Implementing Beauty Keywords Effectively

Content Strategy Development

  • Product Descriptions: Begin with primary keywords, include technical specifications and user benefits, and use secondary keywords naturally.
  • Educational Content Creation:
    • Blog Posts: Create guides, how-to articles, comparison posts, and seasonal content with trending terms.
    • Video Content: Optimize titles, descriptions, timestamps, and captions with relevant keywords.

Technical Content Implementation

  • Page Titles: Position primary keywords early, include brand names, and use modifiers.
  • Meta Descriptions: Keep within the optimal character range, use keywords, and include a call to action.
  • URL Structure: Use relevant keywords and hyphens for readability; maintain logical hierarchy.
  • Image Optimization: Use descriptive file names, alt text, and optimized sizes.

Common Keyword Mistakes to Avoid

  • Keyword Stuffing: Avoid forcing keywords unnaturally; focus on valuable, readable content.
  • Ignoring User Intent: Understand whether users are looking to buy, learn, or compare.
  • Neglecting Longtail Keywords: Don't overlook specific, targeted phrases that can drive qualified traffic.

Advanced Keyword Implementation Strategies

Content Clustering

Create topic clusters around main beauty categories:

  • Skincare Cluster:
    • Core page: "Complete Skincare Guide"
  • Supporting content:
    • Ingredient spotlights
    • Routine suggestions
    • Problem-specific solutions
    • Product comparisons

User-Generated Content Integration

  • Include customer review keywords in product descriptions.
  • Feature user testimonials with natural keyword usage.
  • Create Q&A sections using common search terms.
  • Develop community discussion areas on relevant topics.

Cross-Platform Optimization

  • Website:
    • Implement schema markup for beauty products.
    • Create category-specific landing pages.
    • Develop ingredient glossaries.
    • Build interactive tools with relevant keywords
  • Social Media:
    • Align hashtags with SEO keywords
    • Create platform-specific content series
    • Engage with trending beauty topics
    • Share user-generated content with keywords
  • E-commerce:
    • Optimize product titles for marketplace search
    • Create detailed product specifications
    • Include relevant keywords in bullet points
    • Develop enhanced brand content

Top SEO Keywords for Web Development

S. No. Keywords Intent Search volume
1makeupCommercial, Transactional629,000
2skincareInformational, Navigational481,000
3mascaraInformational, Commercial396,000
4rare beauty blushCommercial395,000
5valentino perfumeCommercial, Transactional388,000
6concealerNavigational, Commercial320,000
7dior lip oilCommercial, Transactional308,000
8miss dior perfumeInformational255,000
9eyelinerNavigational, Commercial249,000
10summer fridays lip balmNavigational, Commercial248,000
11lip glossInformational, Commercial248,000
12korean skincareNavigational, Commercial191,000
13laneige lip maskInformational, Commercial189,000
14bb creamCommercial, Transactional156,000
15lip oilNavigational, Commercial151,000
16nars foundationInformational, Navigational129,000
17drunk elephant bronzing dropsInformational, Navigational128,000
18erborian cc creamInformational, Commercial128,000
19lip tintNavigational, Commercial128,000
20kayali perfumeCommercial, Transactional126,000
21laneige lip sleeping maskInformational, Commercial124,000
22maybelline mascaraCommercial124,000
23cosmeticsNavigational, Commercial122,000
24blush rare beautyInformational, Commercial113,000
25tower 28Navigational, Commercial109,000
26nars concealerCommercial, Transactional109,000
27telescopic mascaraInformational, Commercial108,000
28lancome perfumeCommercial108,000
29hourglass concealerInformational107,000
30makeup kitInformational, Navigational96,000
31lash liftingNavigational, Commercial96,000
32essence mascaraInformational, Commercial95,000
33clarins lip oilInformational, Navigational95,000
34ysl lipstickInformational, Navigational95,000
35laneige lip balmInformational, Commercial91,000
36huda beauty powderInformational, Commercial91,000
37eyelash curlerNavigational, Commercial90,000
38lash serumInformational, Commercial90,000
39skin care productsInformational, Commercial90,000
40makeup bagCommercial, Transactional88,000
41eyeshadowInformational, Commercial88,000
42tubing mascaraInformational, Commercial87,000
43dior lipstickInformational, Commercial81,000
44tarte concealerInformational, Navigational80,000
45dior lip glossInformational, Commercial79,000
46kayali vanillaInformational, Commercial79,000
47lip linerInformational, Navigational77,000
48eyeshadow paletteNavigational, Commercial76,000
49it cosmetics cc creamInformational, Commercial73,000
50face serumInformational, Commercial73,000
51merit beautyInformational, Commercial71,000
52mac lipstickInformational, Commercial69,000
53glossier perfumeNavigational, Commercial68,000
54nivea lip balmNavigational, Commercial68,000
55laura geller makeupInformational65,000
56tinted moisturizerCommercial, Transactional65,000
57maybelline lipstickCommercial65,000
58eye makeupInformational, Commercial63,000
59kiehl's ultra facial creamInformational, Commercial62,000
60lip plumperInformational, Commercial62,000
61lip stainInformational, Commercial60,000
62clarins double serumInformational, Commercial58,000
63paula's choice bhaInformational, Commercial57,000
64seint makeupInformational, Navigational56,000
65best mascaraInformational, Commercial56,000
66the ordinary skincareInformational54,000
67grande lash serumNavigational, Commercial50,000
68face moisturizerInformational, Navigational48,000
69first aid beautyInformational, Commercial47,000
70rhode lip balmInformational47,000
71tatcha dewy skin creamInformational45,000
72baremineralsInformational, Commercial44,000
73makeup brushesInformational, Commercial43,000
74lancome mascaraInformational, Commercial42,000
75eye lashesInformational, Commercial41,000
76grande lashInformational, Commercial39,000
77best skin care productsInformational, Commercial35,000
78women perfumeInformational, Commercial31,000
79beauty productsInformational, Commercial31,000
80shiseido sunscreenNavigational, Branded30,000
81tula skincareInformational, Navigational23,000
82eyelash growth serumInformational, Commercial21,000
83the cosmetics company storeInformational, Navigational21,000
84cosmetic shop near meCommercial21,000
85make up by marioInformational, Commercial20,000
86best lip plumperInformational, Commercial17,000
87lash growth serumInformational, Transactional16,000
88augustinus bader the rich creamNavigational, Branded14,000
89best eyelash growth serumNavigational, Commercial13,000
90eye masksNavigational, Commercial13,000
91kbeautyInformational, Navigational13,000
92best eyelash serumInformational, Commercial11,000
93lipsticksCommercial11,000
94best lash growth serumInformational, Commercial10,000
95eyeshadow makeupInformational, Commercial9,400
96contouring stickCommercial9,200
97cosmetic storeNavigational, Commercial8,600
98st tropez tanInformational7,600
99eye paletteInformational, Navigational7,300
100kay ali perfumeInformational6,900
101makeup stores near meInformational, Commercial6,600
102milk make upInformational, Commercial6,600
103beauty supply storesInformational, Navigational6,400
104laura geller cosmeticsInformational, Navigational5,100
105cosmetic stores near meNavigational, Commercial4,600
106powder browCommercial4,300
107beauty boxesInformational, Commercial3,900
108makeup shop near meInformational, Commercial3,300
109its cosmeticsCommercial3,200
110makeup artistsInformational2,800

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Our SEO company understands the unique challenges of the beauty industry and can help you navigate the complexities of search engine optimization. From keyword research to content strategy development, we've helped numerous beauty brands increase their online visibility and drive substantial revenue growth.

Take the first step toward dominating your beauty niche online. Contact Media Search Group today for a comprehensive SEO audit and discover how we can help your beauty brand reach its full potential in the digital space. Our proven track record in the beauty industry speaks for itself, and we are ready to put our expertise to work for your brand.

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Top 100+ Beauty Product Keywords for SEO (2024)
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